Build with Light!

Sometimes, you just can’t find a fixture to fit the space you need it to, or you want an odd-shaped fixture, or you want to be able to quickly change the brightness. Well, now there’s a solution — a magnetic modular lighting system!

(from http://www.architectureanddesign.com.au)

The more pieces you add, the brighter it is. There is also a dimming option. The magnets mean you can build it in almost any shape!

(from http://www.architectureanddesign.com.au)

(from http://www.architectureanddesign.com.au)

What applications can you see for this technology? Would this have far-reaching uses or would it remain a niche novelty?